New Leaf Brands CEO Eric Skae to Present at BevNET Live 2010

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Orangeburg, NY --(www.USEquityNews.com)-- 04/26/2010 - New Leaf Brands, Inc. (OTCBB: NLEF) ("Company"), a provider of great tasting, all natural, healthy beverages, announced today Eric Skae, CEO will be presenting at BevNet Live 2010 at the W Hotel in New York, NY on June 8th. Mr. Skae will be a featured presenter in "Entrepreneur Case Studies: Direct from the Trenches," a series of presentations on the challenges of growth and competition from some of the beverage industry's most interesting entrepreneurial brands.


Mr. Skae will demonstrate how to stand out from the crowd while building a national brand. Most entrepreneurs know launching a new product and competing in the Ready-To-Drink (RTD) beverage category comes with great challenges, especially when you are competing for shelf space with well-financed brands while on a limited budget. But that's just what Eric Skae has done with New Leaf Tea, one of the fastest growing all-natural RTD tea lines, one that is rapidly establishing a national and international footprint. Mr. Skae's presentation will draw from his 20 years of beverage industry experience, where he has been instrumental in building national prominence for other leading brands. He will share his secrets of the marketing, packaging and sales strategies necessary to execute growth in a highly competitive category. His presentation will be highly informative both for entrepreneurs looking to "do it better" in an established beverage space as well as for companies trying to figure out a path to profitability from limited means.

This year's BevNET Live summer event takes place on June 7 and 8 at the W New York Hotel in Times Square. During the event, a fast-growing roster of experts and innovators will help clarify the "new rules" of the beverage industry and how those rules are affecting its component parts, the suppliers, distributors, retailers and investors who help empower and grow entrepreneurial beverage companies. All of these classes of business have seen massive upheaval in the past 18 months, and the new configurations include different brand building methods, changing standards for investment and distribution partnerships, new regulatory hurdles and new metrics for success.

Jeffery Klineman, Editor for BevNET.com, commented, "We are very excited to have New Leaf CEO Eric Skae as a speaker at BevNET Live 2010. Eric's knowledge and expertise in building fledgling brands will be of outstanding value to the attendees of BevNET Live -- he's got exactly the kind of experience and toughness we like to see when companies are growing entrepreneurial beverage lines."
Eric Skae, New Leaf President and CEO, stated, "I am very pleased to be invited to lead the seminar on building a national beverage brand. I hope to demonstrate how I have rapidly established New Leaf Brands with national presence, utilizing my past expertise in building brands and launching new products for several upstarts which have evolved into national and international market leaders. With a combination of hard work, viral grassroots marketing and an award winning taste, the sky is the limit for our growth. We will also taste demo our exciting line of Half and Half and Lemonades at the event, just in time for the hot summer months ahead."

About BevNET Live:
BevNET Live is the premier live event for beverage entrepreneurs and the industry that supports them, offering presentations, panels and discussions that feature up-to-the-minute analysis of retail categories, investment prospects and distribution strategies, as well as case studies in how successful brands are solving the problems of growth in a competitive environment. Complementing the outstanding content, the networking and beverage sampling opportunities afforded by BevNET Live create an unmatched environment for information exchange and community building in the entrepreneurial and innovative beverage arena. Held on June 8 at the W New York, it will be preceded on June 7 by Beverage School, a unique program designed to give early-stage beverage entrepreneurs a thorough grounding in this exciting industry. For more information please visit: http://www.bevnet.com/live/summer10/

About New Leaf Brands, Inc.:

Founded by Eric Skae in 2004 in Orangeburg, New York, New Leaf Brands (OTCBB: NLEF) was born out of the vision to provide consumers with a healthy and great tasting beverage. New Leaf Brands are available in 14 unique flavors and sweetened with 100% organic cane sugar. In the US, the refreshing beverages can be found in over 8,000 outlets including restaurants, delis, health food stores, pizzerias and other retail establishments. For more information, please visit www.newleafbrands.com or follow New Leaf on Twitter @DrinkNewLeaf (http://twitter.com/DrinkNewLeaf) and become a fan on Facebook (http://www.facebook.com/pages/New-Leaf-Tea/142029534279?ref=ts).
This press release may contain forward-looking statements, made in reliance upon Section 21D of the Exchange Act of 1934, which involve known and unknown risks, uncertainties or other factors that could cause actual results to differ materially from the results, performance, or expectations implied by these forward-looking statements. The Company's expectations, among other things, are dependent upon general economic conditions, continued demand for its products, the availability of raw materials, retention of its key management and operating personnel, its ability to operate its subsidiary companies effectively, need for and availability of additional capital as well as other uncontrollable or unknown factors which are more fully disclosed in the Company's Form 10-Ks and 10-Qs on file with the United States Securities and Exchange Commission.

Contact Information:
Contacts:
Company:
David Tsiang, CFO
New Leaf Brands, Inc.
dtsiang@newleafbrands.com
(845) 365-1570

Media:
Renee Martin/Danielle Terzian
Carolyn Izzo Integrated Communications
rmartin@ciicnews.com
dterzian@ciicnews.com
845/358-3920, x14

Investor:
Alan Sheinwald/Mark McPartland
Alliance Advisors, LLC
asheinwald@allianceadvisors.net
markmcp@allianceadvisors.net
(914) 669-0222

U.S. Equity News
Tel: (949) 517-2426
Email: info@usequitynews.com

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