Tootie Pie Co. Gourmet Cafe Brings High Tea to The Shops at Artisans Alley and Kraft Foods Scores Multi-Season Partnership with the NCAA® and CBS Sports

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City of Industry, CA --(www.USEquityNews.com)-- 03/11/2010 - Consumer Goods industry alert provided by U.S. Equity News. Tootie Pie Company, Inc. (OTCBB:TOOT) will sell its high-quality, handmade pies in the newest Tootie Pie Co. Gourmet Café at The Shops at Artisans Alley, a prestigious retail location with dozens of upscale shops, located near several affluent neighborhoods in north central San Antonio. Terms of the transaction were not disclosed. Like its two other San Antonio cafés, The Shops at Artisans Alley location has an established clientele and will sell Tootie Pie, coffee, bagels, gourmet sandwiches, pastries and other comfort foods from 7 a.m. until 7 p.m. The newest location will offer more of a "tea house" environment, complete with a "High Tea" from 3-5 p.m. The Company is looking for two more existing locations in the San Antonio area.


Kraft Foods' U.S. Snacks business announced today it has teamed with the NCAA and CBS Sports to become an Official NCAA Corporate Partner for several of its flagship snack brands, including Planters, Ritz, Oreoand Wheat Thins. The partnership includes promotional and marketing rights for the NCAA and all 88 of its men's and women's championships. As part of the agreement, the brands will be featured as the NCAA's official Cookie, Nut and Cracker partners through in-store promotions and with a major advertising buy on CBS Sports starting in March with the Network's exclusive coverage of the "Road to the Final Four(R)." "This partnership is a slam dunk for Kraft Foods," said Stephen Chriss, Senior Director, Marketing Alliances at Kraft Foods. "It gives us an opportunity to connect our delicious snack brands with key audiences in a big way."

Sara Lee Corp. (NYSE: SLE) said it will immediately buy back $500 million of its shares with funds generated from the upcoming sale of its body-care products division. The repurchase is part of the company's capital plan under which it intends to buy back $2.5 billion to $3 billion of stock over a three year period. Between $1 billion to $1.3 billion will be repurchased in 2010. The repurchase will reduce the company's outstanding shares to about 661 million.

Smithfield Foods, Inc. (NYSE:SFD) today reported fiscal 2010 third quarter results.
Highlights

• Net income was $37.3 million, or $.22 per diluted share; up $.96per share from last year

• Income from continuing operations improved $145.4 million year over year

• Pork segment operating profits reflected continued strength in packaged meats margins and benefits of restructuring activities

• Pork segment and packaged meats operating margins were 7.1% and 10.7%, respectively, excluding impairment and restructuring charges

• International segment operating profits increased $10.3 million, or 71%, excluding debt restructuring and discontinued operations charges

• Losses in live production subsided; Hog Production segment operating results improved $198.0 million

• Other segment operating results swung from a loss of $9.5 million to a profit of $6.6 million

• Pork segment restructuring activities are on track to achieve annual profit improvement of approximately $55 million in fiscal 2010 and $125 million by fiscal 2011

• Fiscal 2009 contains an extra week compared to fiscal 2010

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